Facebook introduces new communication features for business Pages to meet the growing demand for private messaging.
These include a 'Send Message' call-to-action button in local awareness ads, allowing customers to start conversations directly from News Feed.
Businesses can reply to public comments privately, with a note indicating private response.
A 'Very responsive to messages' badge appears on Pages with 90% response rate and median response time under 5 minutes.
New management tools enable saved replies and bulk actions.
These enhancements aim to make business-customer interactions faster and more convenient.
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