Mobile dominates online time, but advertisers struggle to create engaging mobile ads due to slow-loading websites and poor mobile optimization.
Facebook's Canvas addresses this by providing a near-instantaneously loading, full-screen, immersive ad experience that combines video, images, text, and call-to-action buttons.
It loads up to 10 times faster than standard mobile web and allows interactive features like swiping and zooming.
Canvas is now available globally, helping brands achieve goals such as brand strengthening and product promotion.
You Might Also Like
AppsFlyerInstagram deep links: how to create, use, and measure them
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
AppsFlyerMobile Measurement Set the Standard. Web Is Finally Catching Up.
Mobile performance marketing built a signal infrastructure with independent attribution and postbacks, making it the most accountable channel. Web lagged, relying on fragmented platform data. AppsFlyer now brings mobile-grade measurement to web for unified, closed-loop optimization across platforms.
AdjustGetting app user experience right across the full journey
Mobile UX is crucial for commercial success, affecting retention and revenue. Poor performance causes 90% of users to abandon apps. Good UX requires clear navigation, fast performance, and consistency, directly impacting business metrics like retention and conversion rates.
TikTokTikTok Market Scope: Your source for actionable audience insights
TikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.
AppsFlyerHow Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
TikTokMeet TikTok Symphony, our new Creative AI suite
TikTok Symphony, an AI-powered creative suite, enables businesses to generate video content efficiently from text or assets, including avatars and translations, integrating Dreamina Seedance 2.0 for better quality.
MolocoIs your channel mix resilient in an AI-disrupted world?
AI is reshaping consumer behavior, with 80% of Google searches ending without clicks and half of consumers using AI for product research. Disrupted channels (35% of ad spend) like search and affiliate face higher costs and lower efficiency, while stable channels (65%) like mobile apps and CTV thrive. Marketers should diversify into independent app ecosystems and CTV to capture attention and performance.
AppsFlyerStrong open rates, weak app revenue: your email campaign isn’t broken. Your links are.
High email CTR but low app conversion indicates a broken link handoff, not campaign flaws. ESP tracking redirects strip deep link context, causing app opens to miss targeted screens. Fixing the infrastructure layer restores intent, doubling purchase rates.
More from Meta
Conversations 2026: Introducing Meta Business Agent
Meta introduces Business Agent, an AI tool for businesses to provide instant, personalized customer responses 24/7 on Wh...
Generation Zeitgeist 2026
A new study shows only a 4-point gap between Gen Z and Boomers in app motivations, revealing generational differences ar...
New Brand Safety and Suitability Control for Ads on Threads
Threads Feed now supports third-party content block lists via DoubleVerify, IAS, Scope3, and Zefr. Over 99% of ad-adjace...
The trends reshaping search and the ROI that justifies moving now
Search ads are shifting from Google to social platforms like Meta. Short-form video and AI are reshaping discovery. Incr...
Facebook Business news
Meta's articles highlight best practices for Q5 marketing for mobile game developers, insights from 2024 Global Agency S...
How to optimize content for social search on Meta technologies
Social search creates demand, not just captures it. Visual content like reels and creator recommendations spark purchase...