Messenger Ads Are Going Global

Messenger ads are going global after successful tests in Australia and Thailand, now available to businesses worldwide.
With over 1.2 billion monthly Messenger users, this new placement helps marketers extend their reach and drive results.
Ads appear in the home tab of Messenger and can direct users to a website or a Messenger conversation.
Advertisers using automatic placements will have Messenger included for all supported campaign objectives.
Starting July 11, businesses can add Messenger to campaigns using Traffic and Conversion objectives, with more options like App Installs coming soon.
This expansion provides a new tool for creating meaningful customer connections.