Advertising Technology Blog

In the Facebook Pub in Pub series, Instagram creators share diverse ad approaches. Episode one features Brock Davis, who emphasizes human connection and finding ideas everywhere.

Mobile offers brands unique engagement via Facebook and Instagram. Video creates emotional connections. Key factors: discovery mindset, relevance, thumb-stopping creative.

Bonkers.corner boosted ad efficiency by 20% and increased purchases 25% using Reels video ads with authentic creator content, proving diverse formats and real stories outperform polished static campaigns.

Facebook rolls out updated News Feed with bigger photos, same navigation. Visual changes only, no impact on content ranking or ad specs. No action needed for marketers.

News Feed algorithm updates to resurface older popular stories, increasing likes, comments, shares by 5-8% and read rate from 57% to 70%.

Facebook announced new features at F8: Messenger 2.0, Dynamic Ads for Flights, app event optimization, and Instagram updates. Businesses shared success stories with ads and bots. Learning resources and research insights are available for marketers.

European sports clubs achieved impressive results through targeted Facebook campaigns: SV Ajax gained 1,000+ members via segmented engagement; LHC Les Lions sold 340+ tickets with promo codes; Racing 92 earned 12X ROAS with immersive ads.

Carousel ads for mobile app installs and engagement are now available. They offer 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image ads. Creative uses showcase products, storytelling, or catalogues, boosting CTR and reducing costs.

Video ads generate lift from the first view. Even views under 3 seconds contribute up to 47% of campaign value. Advertisers should optimize for total value beyond view counts.

Facebook's relevance score (1-10) measures ad relevance based on expected positive/negative feedback. Higher scores lower costs, help test creatives, and optimize campaigns. Don't use it as primary performance metric; focus on business goals.

Businesses can now manage Facebook, Messenger, and Instagram communications in one place with a unified inbox. This saves time and provides customer profiles for personalized responses. The feature rolls out globally in Pages Manager app.

Facebook updates News Feed ranking algorithm to prioritize high-quality content based on user surveys and machine learning, increasing engagement and reducing hidden stories.

Cheltenham horse racing festival starts this week. Marketers can engage fans on Facebook/Instagram. Infographic shows popular horses, jockeys, stats, and tips. Advice on targeting and creative helps achieve campaign goals.

Salesforce's study shows coordinating email and Facebook ads using existing customer data increases purchase likelihood by 22% and extends reach by 77%.

Facebook upgraded Conversion Lift to compare multiple ad units, helping advertisers determine which ads drive objectives best. It now measures multi-channel impact and requires a not-yet-live campaign with sufficient statistical power.

Facebook launches cross-device reporting for ads, showing how users move between devices before converting. Advertisers can see which devices ads are viewed on and where conversions occur, improving campaign insights.

Organic reach on Facebook declines due to more content and News Feed ranking. Businesses should use paid ads for predictable reach. Fans still have value for ads and insights.

Facebook updates branded content policies allowing partners to tag brands in posts. New tools offer transparency and insights. This evolves 1930s TV marketing to digital.

New tools help app advertisers target users likely to download and act. Instagram launches dynamic travel ads. Holiday planning guide and Facebook IQ insights on platform roles, gaming trends, and frequency planning are released. Success stories show video ad effectiveness.

Facebook ad case studies show slideshow, video, and dynamic ads boosting sales by up to 4.5X, with ROIs near 10X, highlighting targeted, multimedia strategies.