The world’s largest horse racing festival, the Cheltenham festival, begins this week, providing marketers with a chance to leverage the excitement and connect with racing fans on Facebook and Instagram.
An infographic reveals the most discussed horses and jockeys, along with other useful stats and tips.
For further guidance on targeting the right audiences and improving creative to meet campaign objectives and lead your brand to success, the article offers racing tips.
You Might Also Like
AppsFlyerInstagram deep links: how to create, use, and measure them
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
AppsFlyerHow Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
TikTokTikTok Market Scope: Your source for actionable audience insights
TikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.
TikTokFuel discovery and engagement with Branded Buzz and Search Hubs
TikTok's Branded Buzz and Search Hubs turn creator-led discovery into brand destinations, boosting search views by 58% and driving deeper engagement.
MetaPerformance Spotlight: How Dribbleup Turned Their All-In Bet on Meta Into a Growth Engine
Dribbleup focuses 98% of ad spend on Meta, achieving profitable growth by deeply understanding customers and leveraging high-frequency creative. They avoid platform diversification, citing risk and opportunity cost.
AppsFlyerStrong open rates, weak app revenue: your email campaign isn’t broken. Your links are.
High email CTR but low app conversion indicates a broken link handoff, not campaign flaws. ESP tracking redirects strip deep link context, causing app opens to miss targeted screens. Fixing the infrastructure layer restores intent, doubling purchase rates.
TikTokHow TikTok And Salesforce Are Powering Connected Growth | TikTok For Business Blog
TikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
More from Meta
Conversations 2026: Introducing Meta Business Agent
Meta introduces Business Agent, an AI tool for businesses to provide instant, personalized customer responses 24/7 on Wh...
Generation Zeitgeist 2026
A new study shows only a 4-point gap between Gen Z and Boomers in app motivations, revealing generational differences ar...
New Brand Safety and Suitability Control for Ads on Threads
Threads Feed now supports third-party content block lists via DoubleVerify, IAS, Scope3, and Zefr. Over 99% of ad-adjace...
The trends reshaping search and the ROI that justifies moving now
Search ads are shifting from Google to social platforms like Meta. Short-form video and AI are reshaping discovery. Incr...
Facebook Business news
Meta's articles highlight best practices for Q5 marketing for mobile game developers, insights from 2024 Global Agency S...
How to optimize content for social search on Meta technologies
Social search creates demand, not just captures it. Visual content like reels and creator recommendations spark purchase...