Advertising Technology Blog

Facebook prepares for GDPR compliance by enhancing transparency, control, and accountability. It details roles as data controller or processor for advertisers, ensuring data protection in Custom Audiences, measurement, and Workplace.

Install Facebook pixel, align campaign objective with goals, define target audience, optimize for business outcomes, and use automatic placements to maximize Facebook ad results.

Facebook updates News Feed to prioritize posts that spark conversations and meaningful interactions, reducing public content from Pages and businesses. Pages may see decreased reach.

Facebook introduces four cross-border solutions: dynamic language optimization, multi-country lookalike audiences, multi-city targeting, and Cross-Border Insights Finder to help businesses grow globally.

Facebook pixel helps businesses understand shopper behaviors through signals. It enables custom audiences, retargeting, and lookalike audiences. The series highlights using signals to engage shoppers at different journey stages, from browsing to buying.

Creative split testing helps advertisers A/B test ad formats, visuals, headlines, and CTAs to find the best-performing versions, ensuring accurate results by showing each person only one ad version.

Customize ad creatives for each placement to fit the environment. This improves ad performance and ROI by delivering the most impactful ad in each setting.

Fragmented attention from mobile tech challenges marketers. Facebook advocates people-based marketing for better cross-platform planning and measurement, offering a path to future-proof strategies.

Facebook is merging Power Editor and Ads Manager into one tool to streamline ad creation. It offers two workflows, supports drafts, and consolidates reporting for efficiency.

Mobile video demands fast, clear branding and messaging within seconds. PockeTVCs optimize TV assets by front-loading brand, using graphics, and shorter durations for better mobile performance.

Marketers must optimize mobile experiences for speed and context, using video that captures attention quickly. Measure granular results per creative, platform, and audience, enabling fast iteration and team alignment.

Hyperlapse by Instagram creates smooth time-lapse videos from shaky footage, requiring only an iOS download. Tips include choosing speed up to 12x, stabilizing automatically, and sharing to Instagram or Facebook.

This blog post highlights a global shift to messaging businesses, based on a Nielsen study and Facebook data, showing Messaging enables deeper, more personal customer connections.

Instagram now allows vertical 4:5 aspect ratio ads for photos and videos. Brands like Guaraná and LG see better view rates. Advertisers are encouraged to test formats.

This blog post from 2016 (updated in 2021) provides a beginner's guide for businesses on Instagram. It covers signing up, optimizing your profile, switching to a business profile, linking accounts, announcing to followers, using hashtags, sharing photos, and promoting posts. Each step includes support links.

Facebook updates CPC to only include link clicks (e.g., website visits, app installs), excluding likes, shares, and comments, to align with advertiser objectives.

Instagram Stories lets users share photos and videos in a slideshow that disappears after 24 hours. It appears at the top of feeds, with no likes or public comments, and supports private messaging.

Attend webinars to get Instagram growth strategies: crafting mobile video, capturing attention, designing for sound off, and framing visual stories. Topics include marketing strategy and video for Facebook and Instagram.

Frequency planning is crucial for campaign impact. Ad recall lift slows after 1/week cap, while purchase intent requires up to 2/week. Low frequency sacrifices up to 20% of potential brand lift. Market, message, media factors influence optimal frequency.

Creative elements like showcasing products, including conversations and brand links, and concise messaging maximize mobile feed video ad value. Strong ad recall correlates with these features, as per a study of 850+ video ads.