MetaFacebook emphasizes its commitment to data protection and GDPR compliance starting May 25, 2018.
It outlines transparency through a clear Data Policy and consent experiences, control via simplified privacy settings and reminders, and accountability with compliance programs and regulator engagement.
For businesses, Facebook clarifies its roles: as a data controller for most services, and as a data processor for Custom Audiences (matching CRM data), measurement/analytics, and Workplace Premium.
Facebook will update contractual obligations to comply with GDPR and ensure third-party processors also comply.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
TikTokTikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
AdjustAdjust MCP server connects Adjust data to external AI tools, allowing teams to query performance data within existing workflows without manual transfers.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
TikTokTikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.
MetaFacebook introduces four cross-border solutions: dynamic language optimization, multi-country lookalike audiences, multi-city targeting, and Cross-Border Insights Finder to help businesses grow globally.
Retail media networks report ROAS differently, causing a 63% fluctuation. Brands need independent measurement to reconcile cross-channel data, as network reports aren't designed for portfolio decisions.
Mobile performance marketing built a signal infrastructure with independent attribution and postbacks, making it the most accountable channel. Web lagged, relying on fragmented platform data. AppsFlyer now brings mobile-grade measurement to web for unified, closed-loop optimization across platforms.
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