Over 1.2 billion Facebook users connect with small businesses abroad.
To facilitate global growth, Facebook launches four new cross-border tools.
Dynamic language optimization allows advertisers to include multiple languages in one campaign for personalized targeting.
Multi-country lookalike audiences help find similar customers across countries.
Multi-city targeting lets businesses reach all cities above a certain size without manual entry.
Cross-Border Insights Finder provides data on untapped markets.
These features simplify international advertising, improve efficiency, and reduce manual work, as highlighted by business testimonials.
Facebook offers two measurement options: using an MMP or Facebook's own tools. MMPs provide cross-campaign attribution, avoid double attribution, and grant user-level data access. Choosing an MMP is recommended for accuracy and independence.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
TikTokTikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
MetaMeta introduces Business Agent, an AI tool for businesses to provide instant, personalized customer responses 24/7 on WhatsApp, Messenger, and Instagram. It answers questions, recommends products, books appointments, and closes sales. Setup is free initially, with future paid subscriptions. It also helps businesses get discovered via WhatsApp search and offers a morning briefing for operators. A platform allows integration with systems like Shopify and Zendesk for large enterprises.
MetaInstall Facebook pixel, align campaign objective with goals, define target audience, optimize for business outcomes, and use automatic placements to maximize Facebook ad results.
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