Organic reach on Facebook is declining due to two main reasons: increased content creation and competition, and News Feed's algorithm that prioritizes relevant stories.
More content and Page likes make it harder for any post to be seen.
News Feed ranks over 1,500 potential stories to show about 300, using thousands of factors.
Facebook denies this is for revenue; the goal is user engagement.
While organic reach drops, fans provide value for ads and insights.
Businesses should use paid media for reliable reach, as other platforms also saw declines.
Success requires combining organic content with targeted ads.
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