Facebook's branded content policy update, rooted in 1930s TV marketing, now permits verified pages and influencers to tag brand partners in posts like text, video, and live streams.
Publishers must label commercial content legally.
New tools enable brand tagging, providing post insights, reach metrics, and spending data, plus options to share or promote content.
This fosters diverse, quality content for users and effective campaigns for advertisers.
The update reflects the growth of branded content as key to media.
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