Streetwear That Scores: The Bonkers Corner Story

Bonkers.corner, a Mumbai-based streetwear brand, improved its ad performance by diversifying creative formats.
By adding video ads in Reels to their existing photo ad campaigns, they achieved a 20% lower cost per purchase and a 25% increase in overall purchases in September 2025.
They transitioned from standard photo ads to a mix of formats, preventing ad fatigue and engaging different audience segments.
Additionally, they shifted creator marketing from acquisition to content and trust, partnering with micro-creators for authentic, lo-fi video content that resonated with Gen Z.
This approach led to high organic discovery and low-cost customer acquisition.
Key takeaways include diversifying formats, embracing authentic creator content, and using structured A/B testing to drive results.