The Pub in Pub video series returns for a second season on Facebook, featuring seven Instagram publishers discussing creative strategies like photography, animation, video, and mixed media.
Episode one showcases award-winning photographer Brock Davis, who stresses the importance of brands connecting with audiences on a human level.
He offers tips for generating ideas from everyday surroundings.
New episodes will air weekly on the Facebook for Business blog, with episode two on March 1 featuring Jason Peterson from Havas Worldwide.
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
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TikTokTikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.
MetaDribbleup focuses 98% of ad spend on Meta, achieving profitable growth by deeply understanding customers and leveraging high-frequency creative. They avoid platform diversification, citing risk and opportunity cost.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
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