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Facebook's Lead Ads, now globally available, enable businesses to collect user contact information through a streamlined mobile registration process.
When users tap the ad, a form auto-fills with their Facebook-shared details like name and email, allowing submission in just two taps.
Businesses can add custom questions, disclaimers, and standard fields to tailor the form.
The ads integrate with CRM platforms such as Salesforce and Marketo for real-time lead capture, or data can be downloaded manually.
Advertisers can also use Facebook Pixel to target and measure conversions.
Examples include Land Rover for car quotes, Stuart Weitzman for email subscriptions (52% lower cost per lead), and Properati for real estate (4x lower cost per lead).
Upcoming features include video and carousel formats, plus desktop support.