Facebook announces new features allowing businesses in the US and Canada to post job openings and receive applications directly on the platform.
Job posts appear in News Feed, on business Pages, and in a new jobs bookmark.
Applicants can apply with pre-populated information from their Facebook profiles.
The initiative addresses the difficulty 40% of US small businesses face in filling positions.
Early tests show success; one business owner described the process as taking three minutes.
The roll-out begins today, with jobs accessible at facebook.com/jobs or the bookmark on desktop and mobile.
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