The 2015 Facebook Awards celebrate the best creative work on Facebook and Instagram, with over 2,700 submissions from 160 countries.
Key trends include brands telling stories on mobile, increased use of video (70% of submissions), and innovative campaigns on Instagram.
Examples include KAFA's anti-domestic violence campaign, Under Armour's appeal to women, and Mercedes' interactive car builder on Instagram.
Facebook and Instagram have grown significantly, with 1.4 billion monthly mobile users and 200 million daily Instagram users.
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
TikTokTikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.
TikTokTikTok Symphony, an AI-powered creative suite, enables businesses to generate video content efficiently from text or assets, including avatars and translations, integrating Dreamina Seedance 2.0 for better quality.
Mobile performance marketing built a signal infrastructure with independent attribution and postbacks, making it the most accountable channel. Web lagged, relying on fragmented platform data. AppsFlyer now brings mobile-grade measurement to web for unified, closed-loop optimization across platforms.
TikTokTikTok's Branded Buzz and Search Hubs turn creator-led discovery into brand destinations, boosting search views by 58% and driving deeper engagement.
TikTokTikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
IPL boosted JioHotstar to #2 in downloads, with 32M+ installs and 41% DAU growth. Swiggy Instamart led grocery ads during the season, while super.money downloads doubled, highlighting cross-platform engagement across entertainment, commerce, and fintech.
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