The blog post introduces a monthly series rounding up Facebook marketing announcements.
Since January, Facebook launched Canvas (full-screen mobile ads), new lead ad features with CRM partners, and video ad updates including automated captions.
New reference materials include messaging best practices for Pages, carousel ad creative guidelines, an explanation of the Facebook ad auction, tips for conversion campaigns, and Pub in Pub series episodes on Instagram creativity.
Blueprint elearning added nine courses: Introduction to Instagram, Instagram for Business, Instagram Buying Objectives, How To Buy Instagram Ads, Facebook and Instagram, Instagram Ad Types, Reach & Frequency Buying, and Dynamic Product Ads.
Each course takes 15 minutes.
The series aims to keep businesses updated monthly.
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