MetaAdopt a mobile-first creative approach for your brand’s video ads
Consumer behavior on mobile is changing ad effectiveness.
Mobile-first creative has 27% higher brand lift than non-optimized videos.
To capture attention, brands should use vertical formats, anticipate sound-off viewing, and leverage Facebook tools like Video Creation Kit, cropping, simple video tools, Creative Hub, and Stories templates.
Stories ads should begin with branding, use speed, sound, and careful stickers/text.
Case study: AirPay increased app installs by 17% with Instagram Stories.
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