Facebook details its response to Apple's iOS 14 changes: it will not collect IDFA on its own apps, will update the Facebook SDK to support SKAdNetwork, and recommends businesses create a dedicated ad account for iOS 14 app install campaigns.
The company warns that Audience Network, heavily reliant on app ads, will face reduced targeting and measurement accuracy, potentially making it ineffective on iOS 14.
Facebook emphasizes its commitment to industry collaboration through groups like W3C and PRAM to mitigate impacts on developers and small businesses.
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