Advertising Technology Blog

Meta uses AI like GEM, Lattice, Andromeda, and Sequence Learning to improve ad relevance and personalization, boosting advertiser performance through advanced machine learning models.

Meta launches AI tools to find creators, recommend content, and provide insights in Instagram's creator marketplace. New features include keyword search, playable reels, creator badges, and easier contact, aiming to boost partnership ad performance.

Meta expands omnichannel ads and AI tools for retailers. New features include ads in notifications, simplified checkout, and generative AI for virtual try-on and text generation. These aim to boost online and in-store sales.

Meta updates verification for Singapore advertisers by early-April, requiring beneficiary and payer details. Advertisers must verify by end-June 2025. Transparency info will appear on ad infosheets and Ad Library.

Meta's whitepaper explores AI's transformative power in marketing, emphasizing its role in enhancing creativity, connecting with audiences, and adapting to change. Nicola Mendelsohn highlights AI as a tool for becoming more human and effective.

Meta evolves ads system for customized results based on business objectives. New features include Conversion Value Rules, incremental attribution, and analytics integrations with Google Analytics and Northbeam to improve optimization and performance.

Instagram announces new features like Partnership Ads, third-party access to Creator Marketplace, and tools to promote launches. Tips from creators and best practices for holiday ads and AR ads are shared.

Instagram expands creator marketplace to 10 new countries, enabling easier brand-creator collaborations. New ML-based recommendations help brands discover creators for partnership ads, scaling collaborations globally.

Small businesses using boosted posts on Facebook and Instagram can now avoid a 30% Apple fee by boosting via web browsers instead of iOS apps. This change supports advertisers with limited resources.

CMO Corner talks with Kargo COO Michael Shaughnessy about data-driven creative strategies that boost ad performance. The series explores leadership, performance, and marketing strategy insights from top marketers.

Meta announces new lead generation ad tools, including lead objective for WhatsApp, Q&A flows, coupons for Instagram Direct, and instant forms for multiple business selection. AI-powered campaign automation and CRM integrations with HubSpot and Zapier are introduced to improve lead quality and reduce costs.

Meta uses AI in its ads system since 2006. It introduces AI Sandbox with generative tools like text variation, background generation, and image outcropping to boost ad performance.

Ogee uses Advantage+ shopping campaigns to boost ROAS by 28% and reduce customer acquisition costs by 25%. By combining community-driven content with Meta ads, the brand achieved record sales.

Meta invests in AI and automation tools for Shops ads and Advantage suite. Shops ads outperform website-only ads by 20% in cost per action and ROAS.

Meta's Performance 5 webinar series starts April 26 with Conversions API (CAPI). CAPI improves campaign performance by 13% on average cost per action when used with Meta Pixel, and helps small businesses adapt to cookie-less environments.

Meta launches an IP Reporting API for efficient rights violation reporting, and enhances Brand Rights Protection with automated takedowns, allow lists, automated recommendations, and improved search across Facebook and Instagram.

Meta announces new Reels ads, AI-powered campaign tools, messaging updates, Instagram ad placements, AR ads, and video measurement accreditation to help businesses connect with customers.

Meta's Performance 5 framework includes account simplification, creator use, creative diversification, Conversions API quality, and business results validation to improve ad performance.

Shifting behaviors, tech, economy, COVID-19, and regulations disrupt advertising. Meta's guide helps marketers adapt to signal loss via data, tech stacks, measurement, and cross-team synergy.

Research shows unpolished, mobile-shot video ads outperform high-production ones in recall and conversions. Authenticity and imperfection resonate with younger audiences, as seen in campaigns by Wendy's, Pampers, and Binggrae.