Meta introduces new AI-powered tools and placements for retail advertisers to improve performance and drive sales both online and in-store.
Key updates include expanded access to omnichannel ads, which showed 15% lower CPA and 12% higher ROAS, and a simplified checkout for Shops ads, starting in Australia and Taiwan.
New placements like ads in Facebook notifications and site links on Instagram aim to capture demand and improve engagement.
Generative AI features such as virtual try-on and enhanced text generation help create more compelling ad experiences.
Additionally, advertisers can now request emails before sharing promo codes, and the ability to show additional catalog products when promoting a preferred set led to a 14% increase in ROAS.
These updates are rolling out from spring to summer 2025.
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