TikTok introduces Automotive Ads, a catalog-based advertising solution tailored for the automotive industry.
These ads offer two formats: Video+Product Cards and Multi-link Carousel, both designed to enhance vehicle promotions and drive sales by matching users with relevant vehicles based on in-market activity and preferences.
Powered by Smart+ as of May 2025, they simplify ad group creation for optimal performance.
For dealers, Inventory Ads require minimal setup and yield a 41% lower CPA and 51% lower Last-Click CPA vs.
other formats.
For OEMs, Model Ads improve CPA by over 40% after one month.
The system uses catalog feeds and website events like View Content to deliver personalized experiences, bridging the gap between awareness and purchase.
With 37% of TikTok users in-market for vehicles, these ads help advertisers efficiently reach their audience and maximize ROI with seamless integration.
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