TikTokUnlocking TikTok's True ROI: Insights from a Nordic E-commerce Study | TikTok For Business Blog
A collaborative study by TikTok, Precis, and Alvie analyzed ten Nordic e-commerce brands, revealing that traditional last-click attribution undervalues TikTok's ROI by an average of 10.7 times.
Employing advanced methods like MMM, the research highlighted TikTok's effectiveness across brand awareness (median ROI 2.6), consideration (3.9), and conversion (3.1) campaigns, plus a 26% lift in branded searches.
High-performing brands maintained an always-on presence, used UGC and native creatives, told engaging stories, and kept videos over 15 seconds with strong hooks.
To fully capture TikTok's value, brands should adopt advanced measurement tools beyond last-click models.
You Might Also Like
TikTokHow TikTok And Salesforce Are Powering Connected Growth | TikTok For Business Blog
TikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
AdjustHow are LLMs transforming mobile user acquisition? | Adjust
LLMs like ChatGPT and Gemini are becoming key app discovery channels, reducing traditional search usage. Marketers must optimize for organic visibility and prepare for emerging native ad formats.
AdjustHow AI is transforming personalization in mobile marketing | Adjust
AI personalization is vital for mobile marketing. It enhances audience intelligence, creative production, engagement timing, and measurement. Starting with focused experiments and cross-team collaboration yields effective results while managing privacy and bias risks.
TikTokTikTok Made Me Buy It: The Home & Living Edition | TikTok For Business Blog
TikTok drives home & living sales through trends like dopamine decor and DIY transformations. Smart+ Campaigns automate ads for SMBs. Seasonal strategies align with fresh starts, outdoor refresh, mid-year momentum, and festive periods.
AdjustBoost ROAS with mobile marketing automation | Adjust
Mobile marketing automation optimizes ROAS by enabling real-time, data-driven campaign adjustments. Key strategies include setting automation rules, anomaly detection, and smart alerts, reducing manual effort and improving efficiency.
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
AdjustBulk QR code generation for app marketing campaigns | Adjust
QR codes bridge offline and mobile, enabling seamless user journeys. Adjust's bulk generation tool lets marketers create thousands of branded, deep-linked QR codes from a spreadsheet, with real-time attribution and customization.
AdjustHow AI is reshaping the mobile growth stack | Adjust
AI shifts mobile marketing from reactive to proactive, unifying tools into a single decision layer. Marketers get instant insights, predictive alerts, and conversational analytics, enabling faster, smarter growth.
More from TikTok
How TikTok And Salesforce Are Powering Connected Growth | TikTok For Business Blog
TikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations a...
GMV Max: Your TikTok Shop growth engine
GMV Max automates TikTok Shop ads to boost sales by 20%. It uses organic, paid, and affiliate content. No creative minim...
Create and scale episodic content with TikTok Growth Max for Mini Series
TikTok Mini Series lets brands publish episodic drama content. With TikTok Growth Max, it boosts discovery, engagement, ...
Fuel discovery and engagement with Branded Buzz and Search Hubs
TikTok's Branded Buzz and Search Hubs turn creator-led discovery into brand destinations, boosting search views by 58% a...
Meet TikTok Symphony, our new Creative AI suite
TikTok Symphony, an AI-powered creative suite, enables businesses to generate video content efficiently from text or ass...
TikTok Market Scope: Your source for actionable audience insights
TikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and bra...