Meta announces new AI-enabled tools for Instagram's creator marketplace to help brands discover and partner with creators.
Features include personalized content recommendations in Ads Manager, smarter creator recommendations based on affinity, keyword search filters, and improved creator insights such as playable reels, direct email contact, badges for experienced creators, and display of active partnership ads.
These updates aim to simplify creator discovery and enhance campaign performance, as partnership ads have shown 96% confidence in driving incremental purchases over standard creatives.
The Marketing API also expands support for partnership ads, enabling easier integration with existing ad workflows.
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