Winning big with influencers: A comprehensive guide for app marketers

Influencer marketing is a powerful strategy for app growth, enhancing authenticity beyond traditional ads.
It drives installs, builds trust, and supports user acquisition and retargeting.
Budgeting involves defining target markets, setting install goals above baseline organic rates, and calculating costs using CPM benchmarks.
Selecting the right influencers requires analyzing audience demographics, recent view averages, content alignment, and performance data.
Campaign management includes setting clear deliverables, crafting effective briefs, and considering compensation models like flat fees or performance-based payments.
Measurement is crucial, using tools like AppsFlyer's OneLink for granular attribution, tracking conversions, and evaluating KPIs against internal benchmarks rather than industry standards alone.