Meta's new whitepaper delves into how AI is revolutionizing marketing by amplifying imagination, accelerating creativity, activating attention, accessing new audiences, and assuring authenticity.
Nicola Mendelsohn, Head of Global Business Group at Meta, notes that AI is about becoming more human and improving what you're good at.
The paper offers insights into how marketers can harness AI to craft content at the speed of culture, adapting to the era of creative experimentation and diversity, ultimately helping businesses connect with customers in transformative ways.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
GoogleGoogle Ads uses AI to enhance campaign performance, with new tools like Gemini for Search, image editing across campaigns, brand controls, and better reporting. Key announcements include expanded languages, Demand Gen insights, and campaign-level negative keywords.
First-party data, collected directly from users with consent, is crucial for marketers due to privacy regulations limiting third-party data. It enables accurate personalization, compliance, and cost savings. Key steps include ethical collection, maintaining clean data, and using it internally for product/marketing optimization and externally via commerce media networks.
This guide helps app marketers select a Mobile Measurement Partner (MMP) by covering essential features like privacy-first measurement, unified attribution, fraud protection, and advanced analytics. It emphasizes choosing an MMP that integrates easily, scales with business growth, and provides reliable data for optimizing marketing ROI across teams.
AI assistants like ChatGPT surged 86% YoY, becoming the fastest-growing web category. Mobile now accounts for over half of visits, while desktop dominates time spent. Search and social remain major gateways, but AI is emerging as a new discovery layer.
AdjustMobile app marketing in 2025 focuses on AI maturity, consumer-driven data control, alternative app stores, M&A growth, and ML models for privacy-compliant measurement.
MolocoIn an interview, Beth Berger highlights mobile apps as key growth drivers, with 88% of mobile time spent in apps and 3x higher conversion rates. She urges marketers to look beyond walled gardens using Moloco's AI to find high-value users on the open internet. She emphasizes maintaining control through partnerships, transparent measurement, and focusing on deeper funnel metrics like in-app purchases. AI enables personalization, but human strategy remains crucial for creative production and holistic user acquisition.
TikTokTikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
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