Advertising Technology Blog

Instagram Reels, the fastest-growing format, now allows businesses to boost reels as ads. Boosted Reels appear in feed, Stories, Reels tab, and Explore, helping brands reach new audiences and drive engagement.

Learn to measure and optimize ad campaigns in Ads Manager. Understand metrics like reach and link clicks. Evaluate campaign success by comparing results to costs. Use tools like campaign budget optimization to improve performance.

Instagram now lets businesses boost Reels as ads to reach new audiences in Feed, Stories, Reels tab, and Explore. Reels is the fastest-growing format, offering fun brand storytelling and discovery.

Instagram's creator marketplace helps brands discover creators via filters in Meta Business Suite, enabling campaign creation and direct messaging through dedicated inboxes.

Gen Z uses Meta platforms to connect with brands, expecting personalized, direct contact and community engagement. They take shopping actions from creator content and value brand stances on social justice.

Meta focuses on safety, privacy, measurement, commerce, and creativity in 2022. They aim to build community and bring the world closer together while helping businesses grow through commerce and creativity.

Instagram's product launches (Drops) have been removed. Previously, businesses could use tags, stickers, and notifications to build hype for new products, increasing discovery and sales.

Facebook will remove sensitive targeting options like health, sexual orientation, religion, and politics from January 19, 2022 to prevent abuse, while offering alternatives like custom audiences, lookalikes, and location targeting.

Instagram introduces tools to connect creators and brands, including preferred brand lists, partnership message folders, creator discovery filters, and boosted branded content. Affiliate shops are also added.

Facebook's October 4 outage was caused by a routine maintenance command that disrupted backbone connections. Ads weren't billed during downtime. A smaller outage on October 8 also occurred. Facebook is compensating impacted customers and improving system resilience.

Lidl digitized its weekly leaflet to boost in-store visits. Various brands, including Guinness and Moneybox, used innovative ads like cook-a-longs and financial tools to engage consumers and drive sales.

Facebook advocates for personalized ads with privacy-enhancing tech like secure multi-party computation and on-device learning, aiming to reduce reliance on third-party data while maintaining ad relevance and effectiveness.

Facebook introduces pre-approval via LegitScript for pharmacies and telehealth, plus own pre-approval for pharma firms, to promote Rx drugs. Ads allowed only in US, Canada, New Zealand, targeting 18+. Policies divided into three distinct categories.

Instagram launches Reels ads globally, allowing businesses to reach wider audiences with full-screen, vertical ads up to 30 seconds. Users can engage with and share ads, appearing in the Reels tab, Explore, and feed.

Facebook ads are paid content reviewed by automated systems and teams. Advertisers must follow Advertising Policies and Community Standards. Users can report ads, and the Ad Library provides transparency.

Facebook changes due to iOS 14.5 include restricted measurement, limited campaigns (9 per app, 8 web events per domain), and need for SDK updates. Advertisers must act to avoid disruption.

Personalized ads help small businesses target cost-effectively, as shown by Facebook's survey of 2,270 businesses and Kings Barbers Club's growth from 1 to 14 locations using targeted Facebook ads.

Creators boost brand awareness. Disclosure tools like Branded Content Tag ensure transparency. Contact creators for policy compliance. Use trademark reporting for violations. Healthy ecosystem requires joint effort.

Apple's iOS 14 policy forces apps to show a prompt discouraging tracking, harming personalized ads crucial for small businesses. Facebook argues it's profit-driven, exempts Apple's own ads. This may force free services to charge, hurting small businesses and content creators.

Insights from Business Suite and Commerce Manager help optimize social media content and shop performance. Courses cover metrics, trends, and audience understanding for better business results on Facebook and Instagram.