After successful testing in select countries, Instagram has launched Reels ads globally.
Reels is presented as the best place on Instagram to reach non-followers and a global stage for brand discovery.
The ads are full-screen and vertical, similar to Stories ads, appearing between individual Reels.
They loop and can be up to 30 seconds, with users able to comment, like, view, save, and share them.
Reels ads appear in the Reels tab, Explore, and feed, where users enter a vertical-scrolling viewer.
Instagram's COO sees Reels as a natural fit for ads, helping brands of all sizes leverage this creative format in an entertaining environment.
You Might Also Like
AppsFlyerInstagram deep links: how to create, use, and measure them
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
AppsFlyerMobile measurement & marketing analytics for Shopping apps – The complete guide
Mobile shopping apps drive 3x higher conversion than mobile web. Granular measurement, deep linking, fraud protection, and re-engagement are key. Personalization and privacy compliance balance is crucial for success.
TikTokKantar finds ads on TikTok are seen as more inspiring, trendsetting and enjoyable than on other platforms | TikTok For Business Blog
Ads on TikTok are perceived as more inspiring, trendsetting, and enjoyable than on other platforms. Kantar study shows 72% find ads inspiring, 67% attention-grabbing, and 72% prefer TopView format. TikTok ads achieve 10% higher receptivity.
TikTokBranded Effect: Place your brand center stage | TikTok For Business Blog
TikTok introduces Effect House Branded Effects, enabling brands to collaborate with creators for custom AR effects, enhancing storytelling and engagement through interactive, targeted campaigns.
MetaApple’s iOS 14 Changes Are Almost Here: How to Finish Preparing and What’s Changing
Facebook changes due to iOS 14.5 include restricted measurement, limited campaigns (9 per app, 8 web events per domain), and need for SDK updates. Advertisers must act to avoid disruption.
AppsFlyerApple’s iOS 14 App Clips: A definitive guide for developers by AppsFlyer
App Clips are lightweight iOS app extensions under 15MB for instant actions like ordering or paying without full installation. They reduce friction, use QR/NFC triggers, and support Apple Pay and Sign in with Apple.
MetaBreaking Down Facebook’s Ad Review Process
Facebook ads are paid content reviewed by automated systems and teams. Advertisers must follow Advertising Policies and Community Standards. Users can report ads, and the Ad Library provides transparency.
AppsFlyerCHAPTER 1. Intro to ROX – and how it links to premium customer experience
ROX measures financial impact of customer experiences on campaigns, focusing on contextualized, personalized, and frictionless CX to boost engagement and LTV.
More from Meta
Conversations 2026: Introducing Meta Business Agent
Meta introduces Business Agent, an AI tool for businesses to provide instant, personalized customer responses 24/7 on Wh...
Generation Zeitgeist 2026
A new study shows only a 4-point gap between Gen Z and Boomers in app motivations, revealing generational differences ar...
New Brand Safety and Suitability Control for Ads on Threads
Threads Feed now supports third-party content block lists via DoubleVerify, IAS, Scope3, and Zefr. Over 99% of ad-adjace...
The trends reshaping search and the ROI that justifies moving now
Search ads are shifting from Google to social platforms like Meta. Short-form video and AI are reshaping discovery. Incr...
Facebook Business news
Meta's articles highlight best practices for Q5 marketing for mobile game developers, insights from 2024 Global Agency S...
How to optimize content for social search on Meta technologies
Social search creates demand, not just captures it. Visual content like reels and creator recommendations spark purchase...