Facebook ads are paid promotions appearing across Facebook, Instagram, Messenger, and Audience Network.
Advertisers create ads from Pages or Ads Manager, or boost existing posts.
Ads must comply with Advertising Policies and Community Standards, with extra rules for Instagram and Marketplace.
Review is primarily automated, completed within 24 hours, but may involve human teams for re-reviews.
Violations can lead to ad rejection or advertiser penalties.
To encourage accountability, users can report ads, and the Ad Library shows all active ads, with extended transparency for political ads.
Enforcement is imperfect but improves through feedback and machine learning.
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