Facebook is tightening rules for promoting prescription drugs.
From August 25, online pharmacies and telehealth providers must get certification from LegitScript, a third-party verifier, before running ads.
Pharmaceutical manufacturers need pre-approval from Facebook.
Only these three categories can promote Rx drugs, and only in the US, Canada, or New Zealand, with no targeting of under-18s.
Facebook also clarifies its policies into three distinct ones: online pharmacies, prescription drugs, and unsafe substances.
This aims to better distinguish illicit drugs from restricted Rx drug promotion by approved advertisers, addressing issues like opioid abuse.
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