Introducing New Ways for Gaming Marketers to Reach Players

Facebook introduced three ad solutions for gaming marketers: playable ads, retention optimization, and minimum ROAS bidding.
Playable ads allow gamers to test a game before installing, leading to higher-intent installs.
Bagelcode saw a 3.2X improvement in ROAS on Android and 1.4X on iOS; Rovio had 40% lower cost per paying user and 70% lift in day-seven ROAS.
Retention optimization targets users likely to be highly engaged, helping ad-based revenue models.
Beijing Fotoable saw 30% higher ROAS using retention optimization.
Minimum ROAS bidding ensures ad spend yields at least a specified return.
These tools aim to help gaming marketers connect with their most valuable players.