Advertising Technology Blog

In Q3 2025, Angola's top apparel apps showed varied trends: SHEIN peaked at 4.3K weekly downloads; Zara declined from 1.5K to 566; FitTok dropped from 1.2K to 21; PULL&BEAR and MANGO were stable.

In Q3 2025, Bimi Boo Kids' puzzle app peaked at 30 weekly downloads in July. Natasa Jankovic's puzzles earned $4 weekly in late September with no downloads. ZiMAD's Magic Jigsaw had 10-12 weekly downloads but no revenue. Princess Puzzles and Puzzingo had minimal or no activity.

CTV advertising is rapidly growing, with streaming accounting for 44% of US TV time. The AppsFlyer-Roku integration enables cross-channel attribution between CTV and mobile, helping marketers measure campaign impact and optimize spending effectively.

Performance Max reporting now includes segmentation by device, time, conversions, and networks. New channel performance features: bulk account-level downloads, cost visuals, ROI columns, segmentation by conversion action and ad event type, and diagnostics for bid targets.

Meridian, Google's open-source MMM, now includes non-media variables, channel-level priors, and enhanced adstock for long-term effects. New mROI priors optimize budget allocation. With 30 certified partners and a Discord community, it helps marketers make smarter decisions.

AI marketing fails without quality data. Fragmented, inconsistent data leads to unreliable insights. AI-ready data must be complete, governed, contextual, and real-time to deliver accurate results and avoid misleading automation.

Q4 is crucial for shopping apps, with installs up 104% YoY. Prepare early with creative tests, diversify channels, and use deep linking for seamless conversions. Retention via onboarding and win-back campaigns maximizes long-term value.

TikTok launches Travel Ads, a catalog-based solution for travel brands. It uses Smart+ automation, travel-specific optimization, and dynamic creatives to target high-intent audiences, boosting engagement and bookings.

Apple froze iOS version in Safari's user agent string with iOS 26, potentially disrupting attribution accuracy. AppsFlyer detected this early, developed a fix using frozen UA detection and version correction, ensuring no impact for customers. Attribution data remains accurate without action needed.

The Mobile Appdev Awards highlight innovative apps: DraftKings' Stats Hub for betting insights, Trip.com's AI travel assistant, Snapchat's enhanced Snap Map, and Pinterest's diverse AI features. These winners demonstrate how apps can improve engagement through data, AI, social features, and user experience enhancements.

Turkey's mobile app market ranks top 10 globally in downloads and time spent. Gaming installs rose 4% YoY in H1 2025. Finance app retention exceeds benchmarks. E-commerce sessions grew 4% despite lower installs.

The AppDev Awards highlight top mobile games in five categories: Diablo Immortal's WoW collaboration, Wild Rift's Arcane social event, Merge Mansion's casino minigame, Pokémon TCG Pocket's collecting focus, and Brawl Stars' successful evolution through collaborations and updates.

Kantar's Media Reactions report ranks TikTok #1 for innovation, ad spend growth in 2026, and consumer attention. It reflects rising trust, creator content demand, and social commerce trends.

AppsFlyer's Creative Optimization centralizes ad creatives, detects fatigue early, and compares cross-geo performance. AI-powered tagging analyzes ad elements like tone and content, enabling data-driven decisions to scale winning ads efficiently.

YouTube's Demand Gen boosts conversions per dollar by 26% with AI improvements. New features include conversion lift, platform comparable columns, omni-channel bidding, local offers, and promotion assets.

Adjust and Google Ads launch a web-to-app handbook. Users view 4.2x more products in apps, with 3x higher conversion rates. The guide covers campaign setup, attribution, deep linking, and optimization strategies for mobile advertisers.

MyTheresa excels with App Store Events and premium UX but misses growth potential by hiding referrals. Proper attribution and measurement could connect installs to purchases, optimize personalization, and unlock viral growth through accessible referral programs with exclusive incentives.

Meta expands Reels trending ads, Threads ad formats, and value rules for brand advertisers. Reels trending ads boost unaided awareness by 20%. Threads adds carousel ads and simplified setup. Value rules now apply to awareness and engagement objectives, driving 2x more high-value conversions.

Vungle Exchange now supports LiveRamp RampIDs, enabling buyers to target authenticated audiences with higher accuracy and persistent targeting, while publishers can unlock premium demand.

AI Max for Search campaigns is now globally available in beta. It integrates Google AI for one-click optimization. New experiments and text guidelines enhance brand safety and performance.