GoogleNew Meridian updates help you make smarter budget decisions.
Meridian, Google's open-source Marketing Mix Model (MMM), has been updated to provide clearer ROI insights.
New features include non-media variables like pricing and promotions for precise impact measurement, channel-level contribution priors to guide the model with business knowledge, enhanced binomial adstock decay functions to measure long-term effects of upper-funnel media, and marginal ROI (mROI) based priors for strategic budget optimization.
With 30 new certified global partners and an active Discord community, marketers can deploy Meridian effectively and translate insights into business growth.
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