Meta introduces Business AI, a customizable AI agent for WhatsApp, Messenger, Facebook/Instagram ads, and websites.
It learns from existing business content and adapts quickly.
The service is free for ads and cost-effective elsewhere.
Early adopters like Julep (13% higher ROAS) and Solgaard (6x higher conversion rates) show strong results.
Businesses can deploy without technical expertise, and Business AI operates 24/7 to drive sales.
Future updates will unify management and integrate with platforms like Salesforce and Zendesk.
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