MyTheresa effectively uses App Store Events to create exclusive digital moments that drive luxury app discovery, while their premium in-app messaging and curated content engage high-end shoppers.
However, a key growth opportunity is overlooked: their referral feature is buried in account settings, missing viral potential.
Without proper attribution, the value of installs from App Store Events isn't fully captured.
By implementing measurement to connect installs to downstream purchases, optimizing personalization through audience segmentation, and surfacing referrals with exclusive incentives like early access, MyTheresa could transform their luxury UX into a measurable growth engine, leveraging loyal customers to drive high-converting referral traffic.
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