GoogleGoogle has enhanced Performance Max reporting with new segmentation options for asset reports, allowing breakdowns by devices, time, conversions, and networks.
Channel performance reporting now supports bulk downloading at the account level, cost visualization, and ROI columns.
Users can segment results by conversion action and ad event type.
Additional diagnostics identify issues like limited serving due to restrictive bid targets.
These updates aim to provide deeper visibility for optimization.
Banks face attribution gaps as paid, owned, and cross-device channels are measured separately. Omnichannel attribution unifies them, revealing email, SMS, and re-engagement often outperform paid ads. It enables data-driven budget allocation and compliance.
The mobile marketing landscape faces economic uncertainty, requiring focus on ROI, efficiency, and adaptability. Key strategies include diversifying channels, leveraging CTV and influencer marketing, and prioritizing customer experience. Privacy changes demand new measurement frameworks, while gaming shows resilience despite revenue challenges.
TikTokTikTok's full-funnel automation integrates creative, media, and measurement into one loop, solving fragmentation and boosting performance. Tools like Smart+ and GMV Max help brands scale efficiently with AI.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
Over 75% of banking app users drop off after first session. Deep linking routes users directly to relevant in-app experiences from any entry point, improving retention by 110% and reducing acquisition waste.
Liftoff's Creative Packages combine strategic design, AI-enhanced development, and high-performing formats to help marketers scale creative production while maintaining speed and performance across campaigns.
SKAN and Privacy Sandbox both use aggregated, anonymized data with privacy thresholds, but differ in approach: SKAN is Apple's limited black-box system with delayed reporting, while Google's Sandbox offers more granular data and flexibility through collaborative APIs, requiring more technical effort.
AdjustAdjust expands Meta integration for AEM view-through attribution on iOS app campaigns, launching Oct 27. It shows installs from clicks and impressions, needing only enabled impression device matching. No impact on SKAN.
YouTube receives MRC brand safety accreditation for the sixth year, now expanded to include YouTube Shorts. This makes Y...
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Asset Studio helps create Google Ads assets from briefs, brand guidelines, and goals. It generates multiple themes, allo...
Ask Advisor unifies Google Ads, Analytics, and Marketing Platform agents into a single AI collaborator. It offers proact...