Why banks lose mobile customers (and how deep linking wins them back)

Banking apps face a conversion crisis: over 75% of users drop off after the first session due to friction in cross-channel experiences.
Traditional links drop users into generic home screens, causing context loss and abandonment.
AppsFlyer's Deep Linking Suite solves this by routing users directly to specific in-app destinations from any entry point—web, QR codes, SMS, email, or other apps.
Deferred deep linking ensures non-app users still reach their intended destination after installation.
This technology delivers a 110% improvement in day-30 retention when used for personalized onboarding, 2X higher transaction likelihood in owned channels, and seamless QR-to-app experiences.
It maintains compliance with SOC 2, GDPR, and CCPA while providing attribution linking marketing spend to revenue.
Key scenarios include frictionless account opening, optimized owned channels, branch-to-app QR codes, and service efficiency.
Banks can start with high-value acquisition campaigns to quantify conversion improvements.