AppsFlyerTurn streaming into measurable growth with AppsFlyer and Roku
Connected TV (CTV) has become a dominant advertising channel, with streaming making up 44% of US TV viewing time and global CTV ad spend reaching $5 billion in Q1 2025.
The integration between AppsFlyer and Roku provides marketers with comprehensive cross-channel attribution capabilities, connecting CTV ad exposures to mobile app installs and in-app activities.
This allows for real-time optimization, improved measurement of user journeys across devices, and better ROI tracking through features like QR code attribution and household-level insights.
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AppsFlyerDriving ROI through a storm: 2023 app trends & C-level predictions
The mobile marketing landscape faces economic uncertainty, requiring focus on ROI, efficiency, and adaptability. Key strategies include diversifying channels, leveraging CTV and influencer marketing, and prioritizing customer experience. Privacy changes demand new measurement frameworks, while gaming shows resilience despite revenue challenges.
AppsFlyerHow banks measure marketing ROI across every channel: Paid, owned, and app
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AppsFlyerHow Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP
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AppsFlyerInstagram deep links: how to create, use, and measure them
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AppsFlyerHow to ASO like a PRO: The App Store Optimization guide
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AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
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