AppsFlyerGrowth unlocked: AppsFlyer and Google uncover the true impact of Google Ads
AppsFlyer and Google have partnered to enhance iOS measurement with Integrated Conversion Measurement (ICM), addressing attribution gaps in the privacy-centric era.
This solution recovers previously unmeasurable user actions, increases attributed iOS conversions by 100-150% for Google Ads, and integrates with AppsFlyer's Single Source of Truth.
It employs probabilistic modeling, validation for accuracy, and privacy-preserving techniques, requiring SDK updates but delivering immediate unified reporting.
Case studies like Zutobi show dramatic improvements in install volume and cost reduction.
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