MetaFrom Culture to Conversion with Meta’s Brand Building Tools
At Meta’s Brand Building Summit, new product updates were announced to help brands tap into culture on their apps.
Reels trending ads are expanding to all advertisers with a Meta sales rep, using AI to curate trending content and boosting unaided awareness by 20%.
Threads, with 400 million monthly active users, now offers expanded ad formats including carousel ads and simplified campaign setup.
Value rules, previously for sales and app campaigns, now extend to awareness and engagement objectives, guiding AI toward valuable audiences and driving 2x more high-value conversions.
Additionally, landing page view optimization is enhanced for advertisers without the Meta pixel, reducing cost per landing page view by 31%.
You Might Also Like
AppsFlyerIn-app advertising done right – the complete guide
The in-app advertising market is projected to reach $314.5 billion in 2023, growing 10% annually. It's a key revenue source for free apps, especially in gaming and social media. Effective strategies involve selecting appropriate ad formats and pricing models while balancing user experience to avoid ad fatigue.
AppsFlyerDriving ROI through a storm: 2023 app trends & C-level predictions
The mobile marketing landscape faces economic uncertainty, requiring focus on ROI, efficiency, and adaptability. Key strategies include diversifying channels, leveraging CTV and influencer marketing, and prioritizing customer experience. Privacy changes demand new measurement frameworks, while gaming shows resilience despite revenue challenges.
MetaNew AI-powered tools to scale creator and brand partnerships
Meta expands creator marketplace globally, adds ads performance badges, creator recommendations, similar creator search, and a new homepage to help brands discover and connect with creators for partnership ads.
TikTokThe AI Uprising in Advertising: TikTok is Leading the Charge | TikTok For Business Blog
TikTok's full-funnel automation integrates creative, media, and measurement into one loop, solving fragmentation and boosting performance. Tools like Smart+ and GMV Max help brands scale efficiently with AI.
TikTokTikTok Market Scope: Your source for actionable audience insights
TikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.
TikTokThe TikTok full-funnel gold mine your agency can't afford to ignore
TikTok and January Digital advocate blending brand and performance marketing. They propose a full-funnel approach using TikTok's tools for discovery, engagement, and conversion, breaking down silos for holistic growth.
AppsFlyerThe mobile app marketing guide: Cracking the code to app success
App marketing involves building awareness, acquiring users, and retaining them through organic and paid strategies. Key stages include awareness, acquisition, and retention, with metrics like ROAS and LTV guiding success. Focus on audience understanding and clear measurement for effective campaigns.
AppsFlyerInstagram deep links: how to create, use, and measure them
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
More from Meta
Conversations 2026: Introducing Meta Business Agent
Meta introduces Business Agent, an AI tool for businesses to provide instant, personalized customer responses 24/7 on Wh...
Generation Zeitgeist 2026
A new study shows only a 4-point gap between Gen Z and Boomers in app motivations, revealing generational differences ar...
New Brand Safety and Suitability Control for Ads on Threads
Threads Feed now supports third-party content block lists via DoubleVerify, IAS, Scope3, and Zefr. Over 99% of ad-adjace...
The trends reshaping search and the ROI that justifies moving now
Search ads are shifting from Google to social platforms like Meta. Short-form video and AI are reshaping discovery. Incr...
Facebook Business news
Meta's articles highlight best practices for Q5 marketing for mobile game developers, insights from 2024 Global Agency S...
How to optimize content for social search on Meta technologies
Social search creates demand, not just captures it. Visual content like reels and creator recommendations spark purchase...