Meta is enhancing its creator marketplace with global expansion beyond 19 countries, new features like ads performance indicator badges, creator recommendations based on brand tags or interest, similar creator search, and a redesigned homepage with transparent recommendations.
Additionally, updates to the Partnership Ads Hub allow brands to discover organic UGC and affiliate content, view performance insights, and streamline conversion to ads.
On Facebook, a new API, expanded creator eligibility to professional mode profiles, and simpler permissions with ad codes accelerate partnership ads.
These tools aim to improve efficiency and outcomes, as partnership ads show 19% lower CPAs and 13% higher CTRs.
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