Advertising Technology Blog

Masela Adawiyah 99 tested Advantage+ shopping campaigns optimized for add-to-cart vs. purchase-optimized ads during Ramadan, achieving 17% more leads and 15% lower cost per lead, highlighting the value of experimentation.

AppsFlyer and Google's joint iOS attribution solution uses Integrated Conversion Measurement to recover lost signals, increase attributed conversions by 100-150%, and provide privacy-compliant measurement through probabilistic modeling and validation.

AppRefinery launches a monthly series analyzing high-growth apps. AirBuds adds social sharing to music listening, while FlareFlow scales using proven daily engagement strategies. Both demonstrate how applying existing successful approaches to new contexts drives growth.

This article introduces AI-powered marketing automation using no-code tools like n8n and AppsFlyer's MCP. It offers two ready-to-use workflows: automated performance dashboards and real-time budget alerts. Marketers can eliminate manual reporting and prevent overspend without coding or engineering support.

Adjust's custom dashboards let mobile marketing teams build personalized analytics views with custom metrics and filters. Flexible and free for clients, they boost efficiency by consolidating data analysis in one place.

Reactivating dormant banking customers costs less than acquiring new ones. Behavioral segmentation outperforms demographic targeting. AppsFlyer enables compliant remarketing using first-party data and automated audience syncing across platforms to improve conversion rates and reduce costs.

Q5 (late Dec-early Jan) offers lower CPM/CPI for gaming advertisers as other verticals reduce spend. Casual games benefit most from cost drops. Key strategies: seasonal ad creatives, budget reallocation to early Jan, and re-engaging churned players.

The mobile marketing landscape faces economic uncertainty, requiring focus on ROI, efficiency, and adaptability. Key strategies include diversifying channels, leveraging CTV and influencer marketing, and prioritizing customer experience. Privacy changes demand new measurement frameworks, while gaming shows resilience despite revenue challenges.

ASO optimizes app visibility in stores like Apple's and Google's to drive organic downloads. Key tactics include keyword research, metadata optimization, and visual design improvements. It's crucial for reducing user acquisition costs and staying competitive in crowded marketplaces.

App marketing involves building awareness, acquiring users, and retaining them through organic and paid strategies. Key stages include awareness, acquisition, and retention, with metrics like ROAS and LTV guiding success. Focus on audience understanding and clear measurement for effective campaigns.

The in-app advertising market is projected to reach $314.5 billion in 2023, growing 10% annually. It's a key revenue source for free apps, especially in gaming and social media. Effective strategies involve selecting appropriate ad formats and pricing models while balancing user experience to avoid ad fatigue.

The Modern Marketing Cloud introduces an AI-powered, privacy-first platform with four integrated suites: Measurement, Deep Linking, Data Collaboration, and Agentic AI. It addresses modern marketing challenges like fragmented data and measurement complexity through innovations like Cross-Platform Journeys, Incrementality analysis, and AI-driven automation tools.

Adjust Growth Copilot simplifies UA managers' workflows by unifying data, auto-flagging creative fatigue, automating cohorts, and providing forecasts. It turns reactive tasks into proactive insights, saving time and improving decision-making.

TikTok and January Digital advocate blending brand and performance marketing. They propose a full-funnel approach using TikTok's tools for discovery, engagement, and conversion, breaking down silos for holistic growth.

Demand Gen ads on YouTube and Google's visual surfaces drove over 20% average conversion lift in H1 2025. New features like AI image/video enhancements, Pathmatics asset import, A/B experiments, and Discover feed controls launch for the holidays.

Discord Social SDK for Unity lets developers integrate social features like friends, messaging, and lobby systems. A new Unity Learn course teaches implementation. Examples include Marvel Strike Force, Halfbrick Sports, Rust, and 7 Days to Die.

Google Ads uses Gemini to protect users, but legitimate advertisers may be suspended. Recent improvements reduced incorrect suspensions by over 80%, sped up appeals by 70%, and resolve 99% of appeals within 24 hours.

Google launches Ads Advisor and Analytics Advisor using Gemini models to help advertisers optimize campaigns and gain insights. Available in English globally from December.

TikTok Ad Awards 2025 shortlist announced. Categories: Greatest Branding, Performance, Creative, Impact. Top award is Greatest TikTok. Ceremony on Dec 10 in Warsaw.

Google announces AI tools for Ad Manager, AdSense, and AdMob to automate brand safety, reporting, and support. New CTV live-biddable solution helps monetize live events. Buyer Direct streamlines direct deals with agencies.