How an Indonesian supplement maker used Advantage + to boost sales

Masela Adawiyah 99, an Indonesian supplement brand, ran an A/B test during Ramadan comparing their usual purchase-optimized video ads with an Advantage+ shopping campaign optimized for add-to-cart events.
The new approach led to a 17% increase in leads and a 15% lower cost per lead.
This experiment demonstrates the benefits of testing different optimization goals, using data-driven insights, and leveraging AI-powered tools to improve campaign performance.
Key takeaways include staying open to new strategies, using A/B testing for clear insights, and adapting with AI solutions for better results.