More quality leads this Q5 with Meta's latest AI-enabled updates

Meta enhances its lead generation suite for the Q5 window—the post-holiday period from Christmas to January—when competition is lower and audience intent remains high.
Key updates include the global launch of Advantage+ leads campaigns, which use AI to optimize for cost-effective, high-quality leads, yielding 14% lower cost per lead and 10% lower cost per qualified lead.
Advertisers can now run a single campaign targeting both website and instant forms, achieving 14-24% lower cost per lead.
CRM integration via Conversions API is simplified with free Zapier integrations (up to 100,000 events) and new Salesforce Sales Cloud support.
Lead quality tools such as SMS phone verification, work email verification, and address verification reduce spam, while automated Messenger chats and third-party nurturing templates improve follow-up.
These improvements help advertisers leverage the Q5 opportunity with reduced CPM and CPQL.