GoogleGoogle's AI advisors: agentic tools to drive impact and insights
Google introduces Ads Advisor and Analytics Advisor, two AI tools powered by Gemini models, to help advertisers optimize campaign performance and uncover data insights.
Ads Advisor assists with campaign management, creative generation, performance diagnosis, and policy issue resolution directly within Google Ads.
Analytics Advisor provides conversational analytics in Google Analytics, enabling users to ask questions, investigate performance changes, and receive actionable recommendations.
The tools roll out to English-language accounts starting December.
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