We’ve significantly improved the accuracy of advertiser account suspensions.

Google Ads leverages the power of Gemini daily to block bad actors and safeguard online users.
However, legitimate advertisers sometimes face suspension due to errors or unintentional policy violations, disrupting their business and causing frustration.
Over the past months, Google made enhancements based on feedback: clearer policies, AI-driven detection precision, and improved review and appeal processes.
Results include a reduction of incorrect account suspensions by over 80%, appeals addressed 70% faster, and 99% of appeals resolved within 24 hours.
These changes aim to support advertisers while maintaining platform safety.