Discover new features for the holiday season with November’s Demand Gen Drop.

Demand Gen advertising on YouTube and Google's visual surfaces continues to drive measurable business impact, with over 100 campaigns in early 2025 showing an average of more than 20% increase in conversions or conversion value.
To capitalize on this momentum, Google is launching several new features just in time for the holidays: AI Image and Video Enhancements that automatically create optimized ad variants; availability of Pathmatics-provided images and videos for easy asset transfer; Asset Uplift A/B Experiments for creative testing; and new suitability controls and excluded content themes for the Discover feed to enhance brand safety.
These updates aim to help advertisers scale effectively, improve creative performance, and maintain control over brand context, making Demand Gen an even more powerful tool for holiday campaigns.