Google introduces new updates for its sellside products including Ad Manager, AdSense, and AdMob to help publishers save time, strengthen advertiser relationships, and monetize content more easily.
Three AI tools automate manual work: AI brand safety that learns publisher standards and blocks unwanted ads, generative AI reporting for custom campaign insights, and a Help guide chat for instant support.
A new CTV Live-biddable solution for Ad Manager enables publishers to maximize value from high-viewership live events by providing real-time audience understanding and access for advertisers.
Additionally, Buyer Direct in Ad Manager combines direct deal control with programmatic efficiency, enabling cross-publisher frequency optimization, real-time reporting, and consolidated billing for streamlined direct deals with agencies.
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