Advertising Technology Blog

Facebook upgraded Conversion Lift to compare multiple ad units, helping advertisers determine which ads drive objectives best. It now measures multi-channel impact and requires a not-yet-live campaign with sufficient statistical power.

Facebook launches cross-device reporting for ads, showing how users move between devices before converting. Advertisers can see which devices ads are viewed on and where conversions occur, improving campaign insights.

Organic reach on Facebook declines due to more content and News Feed ranking. Businesses should use paid ads for predictable reach. Fans still have value for ads and insights.

Facebook updates branded content policies allowing partners to tag brands in posts. New tools offer transparency and insights. This evolves 1930s TV marketing to digital.

New tools help app advertisers target users likely to download and act. Instagram launches dynamic travel ads. Holiday planning guide and Facebook IQ insights on platform roles, gaming trends, and frequency planning are released. Success stories show video ad effectiveness.

Facebook ad case studies show slideshow, video, and dynamic ads boosting sales by up to 4.5X, with ROIs near 10X, highlighting targeted, multimedia strategies.

Facebook renames PMD to Marketing Partners, restructures with expertise-based badges, and improves Ads API access to help businesses find specialized partners.

New Pages desktop design streamlines timeline to single column for posts, info on left. Admin tools like ads, likes, notifications are now easier to access. Pages to Watch feature added for comparing performance.

Andrew Zolty, co-founder of Breakfast, discusses using the Instagram API for innovative campaigns like Forever 21's thread screen, which engaged 280 million users. The agency focuses on bridging online and offline worlds through unique, never-before-done experiences.

Facebook introduces automated captions for video ads. Captioned ads increase view time by 12%. New metrics include sound-on view percentage. Tips: capture attention quickly, design for sound off, and experiment.

Advertisers debate hard vs soft sell. Facebook study shows sequenced storytelling, via ad series, effectively inspires action. Soft sell approach builds narrative over time.

Facebook launches new Marketing Partner program with updated website and matching tool, categorizing partners by expertise to help marketers find trusted partners easily.

Facebook Offers is redesigned for mobile, allowing advertisers to share discounts via ads or page posts. Users claim offers easily, save them to a bookmark, and redeem online or in-store. Unique offer codes are coming soon.

Facebook launches EMEA Client Council to bring together brands and agencies for collaboration on mobile marketing, storytelling, and innovation, aiming to learn from diverse markets across Europe, Africa, and the Middle East.

Mercedes-Benz launched GLA compact SUV with a cross-platform ad campaign on Facebook and Instagram, using neat and packed themes to boost awareness and drive website visits.

Back-to-school marketing on Facebook targets UK mums (75% of conversations) and students (20% aged 18-24). Key products: clothing, shoes, blazers, uniforms. Campaigns should start early August with spikes in late August. Offer supplies, tech, and student-life necessities.

Facebook and Instagram commit to transparency, choice, and accountability for advertisers. They will provide more ad impression data, undergo MRC audit, expand third-party verification, and offer new video buying options: completed-view, two-second, and sound-on buying.

Facebook helps businesses achieve success through targeted ads, video campaigns, and tracking tools like the Facebook pixel, as shown by real client examples including ITV, Huuuge Games, and Walter Wallet.

Facebook launches new version of Facebook for Business, a central hub for news, tools, and inspiration. It includes solutions, success stories, and a blog. Aimed at all marketers, available in US English with global release soon.

Topic data offers anonymized, aggregated insights from Facebook activity, helping marketers understand audience interests and sentiment for better decisions, without targeting ads.