Facebook announces the creation of the EMEA Client Council, a forum including brand and agency representatives from Europe, Africa, and the Middle East, alongside senior Facebook leaders.
The council aims to foster collaboration and idea-sharing about the future of marketing, which increasingly relies on mobile devices and connected technologies.
Participants highlight the importance of mobile-centric strategies, personalized engagement at scale, and creative storytelling.
The initiative seeks to address challenges in high-growth markets with fragmented media, develop custom ad solutions, and drive marketing innovation.
The council includes executives from Unilever, Nestlé, BMW, Samsung, Disney, and others.
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