Facebook has reimagined Offers for a mobile-first experience.
Advertisers can create online or in-store offers, shared through ads or page posts.
Offers appear in News Feed, and online ads can be optimized for purchases.
Users claim offers on mobile or desktop, automatically saved to a new bookmark for easy access and redemption across devices or in-store.
Reminders prevent missed expirations.
Currently, one code per offer is supported, but unique offer codes are being developed to control distribution.
Advertisers can target audiences and track claims in reporting.
The streamlined design improved ROI for Maurice's by 31%.
You Might Also Like
GoogleA new generation of ads for the AI era of Search
Google introduces new AI-powered ad formats in Search using Gemini models, including Conversational Discovery ads, Highlighted Answers, AI-powered Shopping ads, and Business Agent for Leads, to provide personalized, helpful ad experiences that build trust.
AppsFlyerInstagram deep links: how to create, use, and measure them
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
TikTokHow TikTok And Salesforce Are Powering Connected Growth | TikTok For Business Blog
TikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
AppsFlyerHow Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
AppsFlyerMobile Measurement Set the Standard. Web Is Finally Catching Up.
Mobile performance marketing built a signal infrastructure with independent attribution and postbacks, making it the most accountable channel. Web lagged, relying on fragmented platform data. AppsFlyer now brings mobile-grade measurement to web for unified, closed-loop optimization across platforms.
UnityUnity Vector Expands D28 ROAS for Ad Revenue & Hybrid Models
Unity Vector adds D28 Ad Revenue and Hybrid ROAS campaigns, enabling long-term user value optimization. Beta results show up to 76% retention uplift. These complement D7 strategies for games monetizing via ads or mixed models.
AdjustGetting app user experience right across the full journey
Mobile UX is crucial for commercial success, affecting retention and revenue. Poor performance causes 90% of users to abandon apps. Good UX requires clear navigation, fast performance, and consistency, directly impacting business metrics like retention and conversion rates.
MolocoIs your channel mix resilient in an AI-disrupted world?
AI is reshaping consumer behavior, with 80% of Google searches ending without clicks and half of consumers using AI for product research. Disrupted channels (35% of ad spend) like search and affiliate face higher costs and lower efficiency, while stable channels (65%) like mobile apps and CTV thrive. Marketers should diversify into independent app ecosystems and CTV to capture attention and performance.
More from Meta
Conversations 2026: Introducing Meta Business Agent
Meta introduces Business Agent, an AI tool for businesses to provide instant, personalized customer responses 24/7 on Wh...
Generation Zeitgeist 2026
A new study shows only a 4-point gap between Gen Z and Boomers in app motivations, revealing generational differences ar...
New Brand Safety and Suitability Control for Ads on Threads
Threads Feed now supports third-party content block lists via DoubleVerify, IAS, Scope3, and Zefr. Over 99% of ad-adjace...
The trends reshaping search and the ROI that justifies moving now
Search ads are shifting from Google to social platforms like Meta. Short-form video and AI are reshaping discovery. Incr...
Facebook Business news
Meta's articles highlight best practices for Q5 marketing for mobile game developers, insights from 2024 Global Agency S...
How to optimize content for social search on Meta technologies
Social search creates demand, not just captures it. Visual content like reels and creator recommendations spark purchase...